Gifts Facebook: action jumps 6.6%

Send real gifts to your friends on Facebook, this is the new opportunity for social network users (see our article). This is a new possibility for users of Social Network but for Wall Street, it is indeed a new source of revenue for Facebook.

The new feature has been hailed as required by investors. Thus, last Friday, the Nasdaq closing auction, the action Facebook jumped 6.6% and gained 1.34 dollars to settle at 21.59 dollars.

An optimism that could initiate a stabilization action that FB has continued to plummet since its IPO. More than a source of extra income, this new feature will help identify user profiles via the gifts they will be offered. Profiling the most interesting target for advertising.

 Late August, Facebook announced new features already targeting for advertisers (by crossing client databases advertisers than Facebook). This is not the first time that the company Mark Zuckerberg tries gifts. But this time, Facebook was able to draw on the expertise of Karma, acquired last May. The proposed startup an app for iOS and Android to access platform offering gifts.